Why Transparency is Important 

I have this #hashtag I like to use on Instagram: #transparency.

As a mom and a business owner, I learn something new everyday. However, I don’t learn quickly and gracefully. I learn hard.

Throughout this business journey, I have learned that being able to laugh at yourself and learn from your mistakes is crucial. This is nothing new, however. There are millions of blog posts, social media quotes and books written about “learning from your mistakes”. As pretty of a picture this paints, it will only do so much for you.

I believe in being transparent. I believe in sharing your mistakes. How you felt about your mistakes and how you dealt with them is crucial to success. Why?

  • Being transparent creates a sense of trust between you and your audience. If you can share your recent embarrassing business blunder, surely you will tell them the truth about their brand, product or offering.
  • Being transparent puts the personality back into your business. If “stuffy” is truly your brand voice, go for it. There are markets for everything. However, a brand that is personal has the ability to create a bond between the consumer and the brand. We are humans – not robots.
  • Being transparent keeps you grounded. When business mishaps happen, transparency gives you the power to talk about it, share it and walk through it. Transparent content may even produce ideas from others who are engaging that you may never have thought of on your own.
  • Transparency equals engagement. Sharing your personality allows your audience to get to know you. Real conversation can start when relationships are built.

You may be thinking, “Okay, you want me to share each time I lose a sale, make a wrong move or lose an opportunity? You’re crazy. That can’t be good for business.”

You’re right. Advertising yourself as a faulty business isn’t good for well, your business. However, advertising your business as one that is owned by a human being is the best for business.

Humans make mistakes. We have emotions and passions. Our product or service is a result of those passions. If our audience can build the same bond towards what we offer, success is guaranteed.

It’s scary. It’s hard. It’s worth it. Start out small. Create a blog that simply shares your passion for writing. Write an email campaign that tells your business story. Or, post that Instagram photo of your cute kid.

Be genuine. Be open. Business, when boiled down, is sharing.

When Social Media Doesn’t Work

When Social Media Doesn’t Work

What happens if your social media marketing strategy just isn’t working anymore?

“If you want your small business to succeed, you have to be using social media to market yourself to your audience.”

You have been told this over and over again in various ways. So, you create a presence on Facebook, you open an account on Twitter and you start scrolling through Pinterest. Weeks pass without even the slightest change in business status.

Sure, you have collected a few likes, a few followers and even a couple of shares. However, you were promised that social media would cause you to have a cliental, too large for you to handle, overnight. You ask yourself, “What is wrong?” and quickly become overwhelmed by the lack of interest in what you have to offer. The good news: You can fix it.

What You’re Doing Wrong

In order for you to grasp social media marketing and everything it can do for your business, you first have to understand what you are doing to inhibit your own success. If you find yourself with a lack of followers or you are losing the followers that you have, you should analyze your strategy.

  • Too Many Posts or Updates

We all know that one person on our accounts that gives an update every single time they eat or go to the bathroom. No thanks. It makes me click “unfollow” quicker than I can say it. There is no easier way to turn off your following than through constant updates that bring nothing to the table.

  • Too Few Posts or Updates

I know what you’re thinking. “What do you want from me?!” However, there is a fine line between too many posts and too few. I have followed several small businesses throughout my social media life cycle only to never see another post from them again. If I follow a business, that means I am interested in what they have to offer. If I no longer see what they have to offer, chances are I will forget they exist.

  • Same Old Content

Even if you feel like you are posting an adequate amount, followers and potential clients or customers do not like the same post they’ve seen day in and day out. For example, a typical “try us and like us” post twice a day every single day will get old fast. Plus, there are so many other angles and ideas out there to try! Not only will your audience get bored, you will get bored of trying.

What You Should Be Doing

Are you ready to change your social media marketing game for the better? If so, you will be happy to know that there are ways to get you out of the rut. And fortunately, they are relatively simple.

  • Fresh Content Daily

This is simple: You do not want to fall between the “cracks in the Facebook wall” so to speak. Creating fresh and new content daily should be a top priority to make your business known. Fresh content daily shows your audience that you are interested in your business and interested in sharing it with others. This content can include your own content as well as content that is relevant to your brand written by others such as blogs and the sharing of posts.

  • Just the Right Amount of Posts

Too many or too few is no good. There are standards that have been discussed by social media marketers that have been tested and tried. I have tested them as well only to find them to be adequate without being overwhelming. Here are some examples:

 

Facebook: 2-3 posts daily

Google+: 3-4 posts daily

Twitter: 3-4 posts daily

 

I have found that staying within these parameters at different times of the day is most effective. Of course, each post does not have to be the same. You can share a blog, write a post, share a quote or share a quick blurb about your business. Mix it up and make it interesting.

  • Stay Relevant

No matter what you post, make sure you stay relevant. Your brand is very important to your business and should be followed when marketing on social media. For example, a jewelry maker may not want to post on dog grooming. This has the potential to become confusing to your followers and potential clients or customers. And what happens when they are confused? They walk away.

Social media is an amazing tool for anyone with a business, large or small. If you can find a balance between falling through the cracks and posting so much it becomes redundant, you CAN be successful. It may take some trial and error to find what works for you. Remember to stay relevant and show you care about what you are offering. If you care, your audience will too.

What are your thoughts? Are you doing anything to change your strategy?